.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has onboarded Indian cricketer KL Rahul as a brand name ambassador and an entrepreneur in the business, it showed to ETRetail.Without making known the specific percentage of stake the cricketer has taken, the business stated it is a considerable and strategic investment.This cooperation intends to make use of KL’s huge popularity, especially amongst young people and health and fitness aficionados, to grow Boldfit’s reach into low compertition markets and also demographics throughout India.Sharing regarding the company’s growth strategies, Pallav Bihani, creator and also chief executive officer of the business mentioned, “We are actually going all-in on expanding our activewear and also footwear classifications, which are readied to redefine the fitness market. These sectors are our potential growth engines.” Currently, physical fitness and also yoga exercise extras steer most of Boldfit’s purchases, Bihani shared.In the 2022-23, the D2C brand obtained a profits of Rs 73 crore. With calculated projects as well as this partnership, the label strives to reach a profits of Rs five hundred crore through FY26.
Established in 2018, it presently provides over 1 crore consumers yearly and also targets to extend this scope to 5 crore with this collaboration. Likewise, it is actually improving its own source establishment facilities to make sure fast shipment and also steady product availability.Looking onward, the D2C startup counts on an eruption in internet traffic, social media sites engagement, and greater purchases all over our crown jewel groups. Posted On Aug 1, 2024 at 10:46 PM IST.
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