.2Performant, a Romanian technology and also partner advertising answers firm, revealed on Monday, September 9, at the Bucharest Stock Market, that it aims to obtain the Profitshare associate systems in Romania as well as Bulgaria coming from Sale Advertising. Simultaneously, Dante International, the manager of eMAG, are going to become a shareholder in 2Performant.On September 6, 2Performant’s Panel of Directors wrapped up a preliminary agreement to acquire the Profitshare.ro as well as Profitshare.bg partner networks had by Transformation Advertising S.R.L. and also Sale Advertising EOOD.
The agreement describes the principles of the transaction and also is not officially binding, corresponding to the business push cited by Economedia.The function involves the transfer of the Profitshare business lines coming from Sale Marketing S.R.L. and also Conversion Advertising EOOD (as sellers) to 2Performant (as the customer). Dante International S.A.
(a large number investor of Sale Marketing S.R.L.) are going to become part of business transactions deal as a surety.” When the Profitshare deal is actually finished, our team are going to broaden our present capacity and diversify our client profile in both Romania and Bulgaria. Our experts still have a couple of significant actions to finish, however I am positive that the groups associated with the transaction on both edges will certainly manage to accomplish them efficiently. Our experts will definitely announce our post-acquisition strategies after wrapping up the purchase depending on to the final deal,” pointed out Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant Network.The deal price is RON 4.3 million, and are going to be spent 55% in money and also forty five% in 2Performant allotments by means of a resources boost..” 2Performant is actually a younger and also powerful firm along with values that resonate along with our team.
We expect that, after the purchase is actually finalized, the Profitshare company blended with 2Performant will definitely provide higher market value to its own clients,” said Tudor Manea, General Supervisor of Dante International SA.2Performant also takes note that several steps remain to complete and settle the purchase, including the productive conclusion of the due diligence analysis through 2Performant.Profitshare was introduced in 2012 and also currently possesses a portfolio of 250 affiliate programs (featuring the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Photograph resource: the firm).