.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to snagging billions in venture capital each year, have actually reared nearly $360 thousand thus far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That stagnation is because of market saturation, increased regulative pressures, and financial uncertainties.ADWEEK spoke with 5 VCs that remain to purchase adtech firms, in spite of these problems, concerning what they are actually trying to find as well as what they prevent. Possibly unsurprisingly, these real estate investors are targeting options in privacy-focused technologies as well as industry-specific places such as connected television.